Myles Tippett

Myles Tippett

Subscription Engagement and Retention

Packt Publishing


I am a keen digital marketer with more than 12 years experience working on inbound marketing in different industries. With vast experience in ecommerce, SEO and email marketing channels, I currently focus on subscription marketing with user journeys, experience and retention in mind. I’m particularly interested in conversion optimisation, personalisation and implementing best practices in all inbound marketing.


  • Email Marketing
  • CRM
  • Conversion Optimisation
  • User Experience
  • Analytics and User Research


Strategy & Implementation

Requirements Capture, Defining Deliverables, Delivering Results

Search Marketing (SEO & PPC)

On Site SEO, Website Optimisation, User Experience

Effective Email Marketing

Segmentation, Personalisation, Testing, Reactivation


Merchandising, Site Design, Checkout Funnels, Cross/Up-Selling

Running a Team

Goal Setting, Professional Development, Motivating, Knowledge Sharing


Setup, Tracking, Segmentation, Reporting, Analysis, Integration


List Management, Campaigns, Automations, Reporting


User Onboarding, Workflows, Tours, Segmentation, Bots, Engagement

Web Coding




Subscription Engagement and Retention

Packt Publishing

Sep 2015 – Present Birmingham, UK

I use tools like Intercom, Zuora, ProfitWell and Heap to engage with customers of Packt’s growing subscription service. I primarily focus on trial conversion rate, retention across all plans and engagement throughout the user lifecycle.

Previously: Digital Conversion Manager

Previously: Digital Campaign Manager


Digital Marketing Manager

SK:N Clinics

Mar 2013 – Aug 2015 Birmingham, UK
Managing the Digital team and driving the strategy online. I joined sk:n with the remit of achieving increased conversion rates, transforming the website and growing the brand digitally.

Internet Marketer

Essential Travel (acquired by Thomas Cook Group)

Sep 2007 – Feb 2013 London, UK
A broad digital marketing role which encompassed all aspects of the brand’s online footprint. Email campaigns, CMS work, landing page optimisations, PPC campaigns, SEO improvements, customer feedback, analytics.

Recent Posts

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A select list of free digital marketing certifications and training across subjects like Digital Marketing, Analytics, PPC, Email and related subjects