I am a keen digital marketer with more than 12 years experience working on inbound marketing in different industries. With vast experience in ecommerce, SEO and email marketing channels, I currently focus on subscription marketing with user journeys, experience and retention in mind. I’m particularly interested in conversion optimisation, personalisation and implementing best practices in all inbound marketing.
Requirements Capture, Defining Deliverables, Delivering Results
On Site SEO, Website Optimisation, User Experience
Segmentation, Personalisation, Testing, Reactivation
Merchandising, Site Design, Checkout Funnels, Cross/Up-Selling
Goal Setting, Professional Development, Motivating, Knowledge Sharing
Setup, Tracking, Segmentation, Reporting, Analysis, Integration
List Management, Campaigns, Automations, Reporting
User Onboarding, Workflows, Tours, Segmentation, Bots, Engagement
HTML, CSS, SQL, GitHub
I use tools like Intercom, Zuora, ProfitWell and Heap to engage with customers of Packt’s growing subscription service. I primarily focus on trial conversion rate, retention across all plans and engagement throughout the user lifecycle.
Previously: Digital Conversion Manager
Previously: Digital Campaign Manager